Insurance · eBancassurance
An outbound, NIC-licensed voice-signature programme that sold cover to bancassurance clients without a single branch visit – generating 22,768 leads.
The life insurance provider wanted to cross-sell insurance to its bancassurance partner's clients – entirely remotely. To do that, it needed a way to:
Reach a bancassurance partner's customer base with relevant insurance products.
Close sales without requiring the customer to walk into a branch.
Obtain the customer's consent to purchase in a compliant, verifiable way.
We built an outbound sales operation around a first-of-its-kind voice-signature concept, licensed for the pilot by the National Insurance Commission (NIC).
A dedicated outbound operation to reach and convert eligible customers.
A pilot system licensed by the NIC to capture remote consent via a Voice Signature concept.
A voice recording system for quality assurance and verification of each sale.
Consolidated existing lines into ISDN with a single pilot number.
The Result
22,768
Leads generated
GHS50
Avg. monthly premium
98%
Product understanding
690+
Customers surveyed
NIC-licensed
Voice signature pilot
Remote
Consent & sales
