Aviation · CX operations

Powering a regional West African airline's contact center and ticket sales

A centralised contact center that mobilised an average of GHS1.5M in monthly ticket sales and helped the regional West African airline become the preferred regional airline.

Client
Regional West African airline
Region
Ghana & West Africa
Engagement
Contact center
Regional West African airline
0° · AccraContact center

The Challenge

A regional West African airline wanted to bring its customer interactions together and turn its contact center into a genuine sales channel. The airline needed to:

  • 01

    Centralised call center

    Deliver a single, centralised call center for all customer interactions.

  • 02

    Ticket sales by phone

    Allow customers to purchase tickets directly via the contact center.

  • 03

    Extended hours

    Give customers longer hours to interact and transact across all flights.

What we did

We operated a centralised, multi-channel contact center for the regional West African airline and turned it into a revenue engine.

  • 01

    Improved customer experience

    A centralised operation with multi-channel support for the regional West African airline's customers.

  • 02

    Extended flight coverage

    Customer support with extended hours covering all of the regional West African airline's flights.

  • 03

    Revenue mobilisation

    Ticket modifications, corporate and private charters, and parcel services handled through the contact center.

  • 04

    Ticket refunding service

    A managed ticket refunding service as part of the customer experience.

The Result

Outcomes that compound.

GHS1.5M

Avg. monthly ticket sales

#1

Preferred regional airline

Multi-channel

Customer support

Extended

Flight coverage hours

1

Centralised contact center

3

Revenue streams added

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